About ponder*

We believe that markets, and the solutions available to customers to solve their problems, are continuously evolving.

Eric white headshot

Hi, I’m Eric.

I have a background in software development, product strategy, and entrepreneurship.

Since 2016, I’ve run a Jobs-to-Be-Done insights studio helping companies like Airship, Asana, Twitter, and Adobe Workfront create growth.
Mike Gadus headshot

Hi, I’m Mike.

My background in product, marketing, sales, & supply chain across numerous industries has been a crash course in end-to-end value chain thinking.

I’ve launched an array of category leading SaaS & physical products, produced some industry leading content, and love helping cross-functional teams of specialists connect the dots to drive sustainable growth.